Education priority area
Our approach consists of targeted investments in disadvantaged rural communities, combining educational interventions with sports activities, social support, and institutional involvement to create sustainable local ecosystems, with 2 main directions:
- Bottom-up investment in specific rural communities (small towns or villages) introduce new approaches to overcoming educational challenges.
- Adding sport as part of the integrated approach in addressing educational challenges of children from disadvantaged areas is a specific niche where we can bring positive change.
We fund initiatives that apply holistic approaches: working with schools (administrators and teachers), working with children through in-school and extracurricular activities, working with parents and with the broader community. We support initiatives that combine formal and non-formal education, adding sports as a driver of inclusion and motivation.
Sports priority area
By continued long-term support to Fundația Țiriac, we will contribute to the consolidation of its role of innovator and driver for the increased access of children and youth to sport initiation, while providing support if they further strive of becoming the next generation of high-performance players, thus putting Romania on the world sports map with talented players and a place for world level international competitions.
Social and health initiatives priority area
We will continue to support social services targeting vulnerable elderly people, while initiate and support selected healthcare and social initiatives for the benefit of vulnerable communities – predominantly in the Brașov area –in accessing quality medical treatments and in promoting screening programs.
